Comments on: Wednesday…Superferry gossip, Hawaii v. Honolulu, and tent day http://ilind.net/2007/12/12/wednesdaysuperferry-gossip-hawaii-v-honolulu-and-tent-day/ Ian Lind • Online daily from Kaaawa, Hawaii Mon, 13 Feb 2012 23:47:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ryan http://ilind.net/2007/12/12/wednesdaysuperferry-gossip-hawaii-v-honolulu-and-tent-day/comment-page-1/#comment-450 Ryan Wed, 12 Dec 2007 17:04:30 +0000 http://ilind.net/2007/12/12/wednesdaysuperferry-gossip-hawaii-v-honolulu-and-tent-day/#comment-450 I've noticed the 'Hawaii' thing for a while, too, and I guess since my day job involves similar strategies, I didn't think too much of it. And I also thought maybe it was because they were writing both for the national wire and their own pages (as the Bloom Picayune would probably go with 'Hawaii mayor' too). But now that your reader pointed it out, I've also noticed that they've started inserting 'hawaii' into the URL of every local news story. For example, hawaii712110364.html, hawaii712110363.html, and so on. All that 'Hawaii' keyword chumming is classic SEO, and no doubt helps with Google News and other indexes. I agree that going overboard with the headlines to the articles themselves, though, is a bit troubling. Who are they writing for? Local readers? Or robots? I’ve noticed the ‘Hawaii’ thing for a while, too, and I guess since my day job involves similar strategies, I didn’t think too much of it.

And I also thought maybe it was because they were writing both for the national wire and their own pages (as the Bloom Picayune would probably go with ‘Hawaii mayor’ too).

But now that your reader pointed it out, I’ve also noticed that they’ve started inserting ‘hawaii’ into the URL of every local news story. For example, hawaii712110364.html, hawaii712110363.html, and so on. All that ‘Hawaii’ keyword chumming is classic SEO, and no doubt helps with Google News and other indexes.

I agree that going overboard with the headlines to the articles themselves, though, is a bit troubling. Who are they writing for? Local readers? Or robots?

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