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Ian Lind • Online daily from Kaaawa, Hawaii

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Thursday…Media stuff, ‘Tiser circulation, USA Today rumor, Meyerowitz on Palin, etc.

October 30th, 2008 · No Comments

Who says that a little nudge can’t get results? I complained earlier in the week that the Advertiser’s new online file structure had broken static links to older stories. I even included the error message showing the coding error.

I was about ready to stop providing links to the Advertiser since it appeared they would go stale in just 60 days, but another test shows the error has been corrected and those old links have been given new life.

I’ll say it: Thank you, Gannett geeks.

The media comment of the week comes from a story in the New York Times a couple of days ago, after the announcement that the Christian Science Monitor is dropping its print edition and Gannett cutting another 10%.

Clearly, the sky is falling. The question now is how many people will be left to cover it.

The latest ABC circulation figures for the six months ending in September show the Honolulu Advertiser’s daily circulation down 3 percent (from 138,293 to 134,084) and Sunday down 5.4 percent (from 150,551 to 142,401). The Star-Bulletin, of course, opted out of the audited circulation measures years ago in favor of their own readership survey.

On the positive side, the Advertiser ranks #12 in combined print-online reach within its designated market, with reach of 77.5% for the print edition and 23.3% online. But there’s a lot of overlap there, because the combined reach comes to 81 percent, still good enough to be up there with the leaders.

Check this blog entry for another take on shift to digital and the importance of Gannett.

Thanks to the Gannett Blog for making the report available for download.

Another item I noticed there concerns a possible “nuclear option“.

Here’s the gist of my tipster’s note: “Gannett is considering dropping daily production of 10-12 of its U.S. papers, and folding a local news section or sections into USA Today, which the company would attempt to circulate to local readers as the primary daily newspaper.”

What’s more, my tipster says, employees at one newspaper in particular have “heard that their paper is one of the 10-12 on the list.” I’m not going to identify that paper. But assuming this tip is good, I’m hoping those employees step forward here with more details.

This has apparently been bolstered by the fact that personnel cuts have exempted USA Today. Not necessarily the strongest basis for such a rumor, but interesting nonetheless.

Hey, I just discovered the update of the city’s online GIS system. It’s definitely worth a look. When I have time, I’ll try it with a couple of different Mac browsers and see if it holds up. I’ve found these systems often have trouble dealing with our Macs. But it sure looks a lot nicer and friendlier. But we’ll see. Let me know if you’ve already had some experience putting the system through its paces.

If you’re in the mood, check out what former Honolulu Weekly editor Robert Meyerowitz has to say about Alaska Gov. Palin.

Getting readyIt seems that Kaaawa is getting ready for Halloween. This little scene appeared several days ago and caught my eye as we walked past. Weather permitting, I’m hoping to get out with my camera tomorrow evening and see what’s up in the ‘hood.

Tags: Media

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