i L i n d . n e t

When I looked into the Safeway shopping cart and saw this advertisement, I couldn’t make out the fine print but I could hear the dialog. And I figured the ad agency must have been clueless.

Eh, wat, you no like State Farm?

Nah, brah, nobody like State Farm.

Just to be clear, this isn’t meant as a criticism of State Farm, since they’ve been our insurance carrier for over 30 years. But the ad needs a rewrite, at least for use in Hawaii, unless its in very big print so that you can read key parts.