Why did it take so long for the news media to report that the CEO of Certified Management, one of the state’s largest property management firms, has been fired after she reportedly stole upwards of $50,000 from several condominiums managed by her company.
Toni Floerke has admitted taking the money, according to a March 16 email to directors of around 500 condominiums managed by Certified. With a minimum of five directors at each property, that news was circulating among 2,500+ directors, and quickly spread through the property management and condominium association world.
But nothing was reported until a Star-Advertiser story this morning (“Condo management firm fires CEO after thefts“), a full 10 days after Certified announced the theft, and days after Certified began running vaguely worded full page ads touting their security and financial procedures as “the most secure in the industry,” and citing the company’s commitment to “practicing high ethics through challenging times.”
The ads ran in the Star-Advertiser and PBN. I don’t know if they appeared in neighbor island newspapers.
All three projects list their legal contact as Candace Villarmia, longtime office manager for Certified who also serves as an account executive and manager of several projects.
Real estate records show Floerke and her former husband bought an apartment in Aeloa Terrace in 2003. It was transferred to her during their divorce proceedings last year.
With word of the theft and Certified’s announcement in wide circulation, it’s pretty amazing that it took almost two weeks to report it.
Does this reflect a weakening of beats and sources, or simply a lack of interest in condominium issues, although Hawaii is reportedly close to the top in percent of the population living in condominium communities?