[See the note at the bottom of this post.]
Auwe, Diamond Bakery!
I was standing in line at the Kahala Long’s store last weekend and spotted a display of soda crackers at what appeared to be a good sale price. So I grabbed a box and tossed it into the cart with the other items.
It was only later that I realized I had not been shopping defensively enough and had been tricked!
Although the new box looked at first glance like the standard Diamond Bakery soda cracker box, but it was actually much smaller. That became clear when seen side-by-side with the older box already in our pantry.
The old box contained 8 packages of crackers with a total weight of 13 ounces. The new box boasts the same 8 packages, but it weighs only 8.5 ounces.
The difference is that the new crackers are significantly smaller than the traditional Diamond Bakery soda crackers, as you can see in the photos below.
There was no indication on the box that the contents were not the traditional Diamond Bakery crackers, but rather a new, mini version that weighs 35% less than the crackers sold up until now.
Is the company doing to its soda crackers what it previously did to saloon pilots? Passing off a small, inferior version as a suitable replacement for the traditional cracker?
I truly hope not. Just raise the price, don’t wreck the product.
**Note: One of the first comments received added new and important information. Tracy wrote:
Aloha Ian! I think you’re comparing two completely different items. The soda crackers are the larger box and larger cracker but the second one is lightly SALTED soda crackers which were always smaller than the soda crackers.
So I’ll be off to the store to check this out!






