When the Star-Advertiser looks to fill jobs delivering the newspaper, where does it advertise?
Apparently on Craigslist.
An alert reader pointed me towards several recent job ads posted on Craigslist for delivering the morning newspaper. It has to be the Star-Advertiser.
He writes: “Rather embarrassing if it is legit seeing as how the SA keeps running ads against Craigslist.”
Here’s are two recent examples from Craigslist.
Date: 2011-01-28, 7:25PM HST
Reply to: job-6j6g4-2186104149@craigslist.org [Errors when replying to ads?]Looking for dependable newspaper carriers for morning paper. Vehicle is a must! ONLY SERIOUS INQUIRERS PLEASE! If interested, please call #284-4649.
Location: Kalihi Area
Compensation: Varies; depending on location and size of route
This is a part-time job.
This is a contract job.
OK to highlight this job opening for persons with disabilities
Principals only. Recruiters, please don’t contact this job poster.
Phone calls about this job are ok.
Please do not contact job poster about other services, products or commercial interests.Make $800-900/month delivering the morning newspaper in East Honolulu (Kuiouou/Aina Haina)
Date: 2011-01-27, 8:58AM HST
Reply to: job-rqbmf-2183273828@craigslist.org [Errors when replying to ads?]Looking for dependable person/persons with reliable transportation to deliver the morning newspaper in Kuliouou and Aina Haina areas. Looking for someone to start immediately; start time will be 1:30-2:00 in the morning, seven days a week. Routes take approximately 2 hours once fully trained. You will make approximately $800-900 per month with the possibility of more in tips that customers send in for good service. Training and support provided. Serious applicants only; please don’t reply to fulfill unemployment requirements. Please email with any questions; thanks!
* Location: Kuiouou/Aina Haina
* Compensation: $800-900/month
* This is a part-time job.
* Principals only. Recruiters, please don’t contact this job poster.
* Please, no phone calls about this job!
* Please do not contact job poster about other services, products or commercial interests.
Apparently it’s “do as we say” (pay to put your ads in the newspaper) vs. “do as we do” (use Craigslist, it’s free).
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Ohhhh…pleeeese…..So when newspapers advertise (promote) their newspaper on the radio and TV are they saying that is the better medium?? BTW, I’ve seen ads in the paper from the tv stations all the time. So what does that say?? AND the most important point is this regarding your CL “catch”: aren’t the distributors independent agents and not employees of the SA? They are free to do as they wish. I also believe there are hundreds of them, so what does it prove that a few of them use CL. Just another pointless attack on the newspaper you love to hate Ian.
“Just another pointless attack on the newspaper you love to hate Ian.”
I’m sorry that you see it that way. Your response seems a textbook example of extreme defensiveness.
The original post was really a comment on this new digital world we are living in.
It’s a serious problem for the news industry if acknowledging the game-changing impact of the digital universe, including Craigslist, is automatically interpreted as “a pointless attack” motivated by “hate”.
No; please. When media cross promotes it is simply not the same as advertising for workers. It is letting people know what they are doing at their place (If you aren’t thee, you wouldn’t know it, would you?). But it is truly ironic that they would advertise for workers on a competing, free, medium. One widely recognized to have destroyed the newspaper classified ad business.
Granted, but it’s just for paper-people (darn child labor laws! 😛 ) . I’d be really terrified if it was for reporters.
I would guess it is one of the independent district managers posting this, and not the SA, itself. In fact, this post will probably put an end to the practice. This is just conjecture on my part, no inside knowledge claimed. I know some of the independent district managers. Note the part about being an independent contractor?
It’s 2011. We Tweet, we advertise on Craigslist.
There are hundreds of individual carriers who deliver papers for the Agents. It’s very difficult to committ yourself to 7 days a week of getting up at 2am to deliver the paper to your house. You make decent money but it’s only a couple hours a day ( I know, I did it for awhile) so in total it’s not a lot. So, to find carriers you use all means necessary or you end up doing it yourself. To Larry’s point, the SA tweets, they use Facebook, they have mobile messages, and they have a web site…..so what is the point again??
Meanwhile, a full-page fake-news ad on the back of today’s A section (dutifully labed “special advertisement” in fine print) declares that “Hawaiians have just 48 hours to get free heaters” from smiling, honest-looking Amish workmen proudly displaying the “miracle heaters.”
News of our recent cold snap must be spreading hither and yon.
Now THAT’S marketing…
Slow Ian Day-one point is they could advertise for free in their own paper, but it seems like they may get a better response using Craigslist. I subscribe to the paper and have not seen any ads for carriers.
Well, they’re looking for carriers. Those tend to be young, right? Know anybody young who reads a newspaper every day? Not a newspaper web site, but an actual ink-and-dead-trees newspaper? Me neither. I’m 60, and I haven’t had one in my hands for at least 10 or 15 years. In a place like Hawaii, there probably are 15-year-olds who don’t even know what a newspaper is.
i think CL charges $25 for job ads