A lesson in participatory planning as college changes its mascot

Remember back when June Jones blew into town as head football coach at the University of Hawaii and immediately moved to “rebrand” the team, dumping the longtime “Rainbows” and ordering the change to “Warriors”?

It’s interesting to compare that process–hint: there really wasn’t one–to what’s going on at Whitman College, where I graduated back in the days of the dinosaurs. Well, maybe there were no dinosaurs, but there were also no vineyards or wineries yet. So it was definitely a while back.

Whitman’s sports teams have previously been known as the Missionaries, or Fighting Missionaries, to be more precise, references back to the 19th-Century Presbyterian missionary couple, Marcus Whitman and his wife, Narcissa Prentiss Whitman, for whom the college is named.

The “missionary” label was challenged, and the college set in motion an inclusive review process which has now resulted in a recommendation that the name and mascot be changed. A separate process has now been launched to recommend a replacement.

The whole approach is a model in terms of inclusiveness and participation. All alumni, students, faculty and staff were surveyed. The committee, with representation from all constituencies, then wrestled with the decision.

A far cry from turning the decision over to the whims of the lone wolf football coach, a decision that later had to be reversed.

Anyway, I thought I would share an excerpt from an email from Whitman’s president, received this week, in which she review the lengthy review process.

April 6, 2016

Dear members of the Whitman community,

I write today to provide an update on the work of the Mascot Working Group and information on the next steps in this process.

There are myriad elements and influences that define a college experience: its history, its faculty, its students, its location, its governance, its co-curricular opportunities. As I have learned in my first year at Whitman, our college offers a wonderfully rich and robust experience. We work hard to make that experience as inclusive of and welcoming to all members of our community as possible, while also acknowledging that it is sometimes the difficult conversations around challenging ideas that lead to meaningful learning and growth. Last fall, based on questions raised in the past about the Whitman mascot and conversations that were then taking place across campus, I decided that it was time to ask whether our college mascot was appropriately inclusive and welcoming to today’s Whitman community. I do not think a mascot (defined as a person, animal, or object adopted as the symbol of a group and believed to bring good luck) should precipitate the difficult conversations around challenging ideas. A mascot is meant to be something around which supporters of a college, and particularly athletic teams, rally.

To help answer the question, we formed the Mascot Working Group in December 2015, chaired by Whitman Overseer Tricia Montgomery (Class of 1990), and consisting of current students, faculty, staff, alumni, and governing board members. They were charged with making a recommendation about whether the Missionary mascot is appropriate for Whitman today.

After a thorough process that took into account the feedback of thousands of alumni, the Mascot Working Group reached a unanimous decision that the Missionary mascot is not the appropriate mascot for our college today. I and the Executive Committee of the Board of Trustees have endorsed that recommendation. The full working group report, including a summary of their process, guiding principles, and recommendation, is available online at https://www.whitman.edu/mascot for your information, along with an executive summary of the survey data. While the working group reached a unanimous recommendation, I recognize that a significant group of Whitties, particularly among our alumni, voiced strong opposition to any move away from the Missionary mascot. I know that this decision will disappoint those in that group, but hope that the retirement of the Missionary mascot is understood in light of the fact that all were given the opportunity to comment on the question and that the Mascot Working Group considered all the input it received. More importantly, we all know that the mascot is not the defining element of Whitman College; instead, it is our shared commitment to the educational mission of Whitman – that of providing a rigorous, residential education in the liberal arts.

This review process enabled us to hear from more than 7,100 Whitman students, alumni, and other members of the community; we learned that it is important to have a unifying symbol to reflect our collegiate pride and enthusiasm. And so I have again turned to Tricia Montgomery to lead a new working group to tackle the next phase of establishing an official mascot for Whitman College.

The committee, which will also include faculty, staff, students and alumni, will work over this summer to compile and refine a list of prospective official mascots. We will have the unique opportunity to create a new symbol for Whitman and its athletic teams, with a vote among the entire college community resulting in the naming of a new mascot in the fall of 2016.


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7 thoughts on “A lesson in participatory planning as college changes its mascot

  1. steve lane

    My best guess, it will not be the Fighting Red Skins…..but there is something to be said about equal time……

    Steve Lane
    Whitman 1966

    Reply
  2. Juicy_J

    UH’s logo got changed because of icky gay people.

    “”That logo really put a stigma on our program at times in regards to it’s part of the gay community, their flags and so forth,” Yoshida told KGMB-TV in remarks aired yesterday. “Some of the student athletes had some feelings in regards to that.””

    Reply
    1. Bill

      Interesting reflection on how common folk thinking changes over time. We go from resisting political correctness and having things forced upon us to “I am OK with that”. But it takes time. There is a lesson here. Be forceful but also have patience.

      Reply
  3. Two Cents

    I vote for “Whitman Inoffensive Inclusionaries,” although “Whitman Doggie-Styles” also has a nice ring to it.

    Reply
  4. Allen N.

    June Jones brought forth quite a number of changes to UH during his tenure as football coach. But the nickname issue was quite a bit more complex how it is described here.

    Prior to 2000, the UH football team was known as the Rainbow Warriors. All other male athletic teams were officially nicknamed the Rainbows. (Women’s teams were known then and now as Rainbow Wahine). After the so-called Miracle In Manoa season in 1999 when the football team improved from 0-12 to 9-4, Jones used his sudden popularity as leverage to make major changes to established traditions, including the discarding of the UH Rainbow logo and having it replaced by that jagged -looking H. Another change was unifying the color schemes. In the pre-JJ era, each team used a different shade of green, from kelly green to forrest green and everything in-between. Jones had his 2000 football squad dressed in hunter green, silver and black. And all the teams followed suit with uniforms adhering to the exact same colors.

    Ah, but the nicknames was where individual teams were allowed to express themselves. The athletic dept. allowed the athletes on each team to pick the name they wanted. The football team became the Warriors. The men’s basketball team became the Rainbow Warriors. The men’s volleyball team chose Warriors. The baseball team picked Rainbows. So in that sense, the choice of athletic team nickname was democracy in action, as far as the student-athletes were concerned. But it diluted the identity of UH athletics. Even local sports reporters were sometimes confused, matching the wrong name for a team they were talking about.

    So in matter of fact, June Jones may have gotten his wish to rename his football program. But he didn’t dictate this name change for all the other teams.

    The myriad of nicknames would last until 2013, when former AD Ben Jay attempted to do what you’re incorrectly accusing June Jones of: mandating that all men’s teams be known as the Warriors and ditching the Rainbow name entirely. But as we know, a fan by the name of Stephen Chinen protested the move to eradicate the Rainbow from UH sports and took his beef to the UH admin, to politicians like Mark Takai, and to the media. Chinen’s protest led to all the men’s teams having the unified nickname of Rainbow Warriors.

    Reply

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