Well, if the headlines discourage people from getting medically beneficial cancer screenings, the answer is likely an unfortunate “yes.” And that’s been the case with much of the coverage of a newly published study.
It’s only been a week since I turned myself over the Straub’s Endoscopy department for an overdue colonoscopy, so I was immediately interested when I saw the headlines reporting on an article published in the New England Journal of Medicine. The most prominent stories featured headlines questioning the efficacy of the procedure.
Screening Procedure Fails to Prevent Colon Cancer Deaths in Large Study (msnNow)
New study suggests benefits of colonoscopies may be overestimated (The Hill)
New study questions the effectiveness of colonoscopies (Philadelphia Tribune)
Colonoscopies: Major trial reveals uncomfortable procedure does not cut risk of cancer deaths (Daily Mail)
You get the idea. The dominant message was that this particular study concluded colonoscopies don’t work, or don’t work as well as previously thought.
Then I started reading a few of the stories.
My main takeaway? There are headline writers who need to go back to school, as their headlines are misleading at best, and mostly dangerously wrong.
I haven’t been able to read the complete study because of the New England Journal of Medicine pay wall, but the abstract is available online.
Here’s its description of the study.
METHODS We performed a pragmatic, randomized trial involving presumptively healthy men and
women 55 to 64 years of age drawn from population registries in Poland, Norway, Sweden, and the
Netherlands between 2009 and 2014. The participants were randomly assigned in a 1:2 ratio to either
receive an invitation to undergo a single screening colonoscopy (the invited group) or to receive no
invitation or screening (the usual-care group). The primary end points were the risks of colorectal
cancer and related death, and the secondary end point was death from any cause.
Two groups were compared. One group that received an invitation to get a colonoscopy, and a larger group that did not receive an invitation or undergo screening.
And here’s how the abstract summarized the findings:
CONCLUSIONS In this randomized trial, the risk of colorectal cancer at 10 years was lower among
participants who were invited to undergo screening colonoscopy than among those who were assigned
to no screening.
So right off the bat, you have to wonder where the headline writers got their wrongheaded story line that there was no effect?
First, the study wasn’t focused on the benefits of the colonoscopy procedure itself, but rather on the benefits of inviting a large population to undergo a colonoscopy screening. And even at this level, the study found measurable benefits.
But many news stories were similar to the one appearing in the Globe and Mail, which reported: “Screenings only reduced cancer cases by 18% compared to those not given one.”
That’s startlingly wrong. Merely an “invitation” to be screened, with some that actually went ahead and had the colonoscopy done, was enough to produce the 18% decline in cancer cases.
Second, although this finding is buried in the various news stories, when a direct comparison was made between those who had a colonoscopy, and those who did not, the beneficial results were substantial.
“For that slice of the population, the risk of colon cancer was about 30% lower, and their risk of death was roughly cut in half compared to the people who did not receive one,” according to the Washington Post.
It seems to me that is the most important point, misleading headlines aside.