Tuesday…Free rail symposium today, advertising and blogging, and a rainy morning

I’m heading off this morning to attend the city’s rail transit symposium at the Blaisdell.

Funny thing about it is that the city has been featuring Dan Doyle, who was a transit official in Vancouver, B.C. during construction of the SkyTrain system, the model for Honolulu’s proposed system. But most of the rest of the “experts” appearing in today’s program are from cities featuring the more flexible and less expensive type of light rail technology that would allow planning a system that would run on overhead tracks where appropriate, but drop to street level where that would work best. Charlotte, Denver, Phoenix, and Seattle have all gone with the more flexible system. So while the experts from those cities will sing the praise of rail transit, it’s important to keep in mind that Mayor Hannemann is trying to prevent Honolulu from considering the actual rail technologies they have implemented.

And in today’s program, it’s the Skytrain that gets the prime morning slot that probably will get most broadcast news attention, while those flexible rail systems get pushed into the afternoon, after lunch, when attendance and media interest is likely to wane.

Kind of like the old card trick where you fan the deck out but “push” a selected card forward so that it’s likely to be selected. The illusion of choice masks the deliberate effort to push one solution.

Kauai blogger Andy Parx raised some excellent questions last week about blogging and journalistic independence in the age of Google AdSense and other automated contextual ads. He noted that the day I wrote about door-to-door alarm system sales, Google’s system was pushing some of those same alarm systems.

Lind has no control over which ad google will post with which article, but of course google is well known for automating a process where their ads correlate with the content- as anyone who uses gmail knows all too well

The problem is that to anyone who doesn’t know how google works or doesn’t put it together with the ad on Ian’s site, it makes what is an extraordinary piece of investigative work onto one that raises questions about the integrity of the author by making it appear Lind is just running down the competition for his “paid” masters.

Andy’s right. I usually just laugh at the pairings that can result, but the questions remain.

I’ve been quite ambivalent about those ads and have gone back and forth on whether or not to use them.

If they produced real money, the choice would be easier. But over the course of a year, they really don’t produce much at all, enough to pay hosting fees and some incidentals, but no real income. I’ve stripped the ads off several times, then experimentally added them back.

I tried limiting ads to companies I really like, like Powell’s Books, but few people seem much interested in books. Even Amazon produces only miniscule income, and I’m not even sure why I leave those ads there. Inertia is the operative word, I believe.

So what’s the answer? Is there an answer? I could try declaring this site “shareware” and solicit donations. I could require subscriptions. Perhaps there’s someone locally with good values and business practices who would like to advertise in one of those spots currently occupied by Google or Amazon? I would love to hear from you.

Part of the problem is that I’ve never been clear what this site is all about. It’s not a business, that’s clear. But it’s more than a “hobby”, since I feel that need to publish daily and, at least now and then, produce original content and useful documents and information. It’s an expression of that journalistic impulse that hasn’t been either constrained, or supported by, any economic sense. In other words, somewhat unsustainable except in this crazy world of blogging.

Suggestions? Thoughts? I welcome them all.

[text]This was the view yesterday morning in Kaaawa. Clouds, the threat of rain. Umbrellas at the ready. Enjoy.


Discover more from i L i n d

Subscribe to get the latest posts sent to your email.

5 thoughts on “Tuesday…Free rail symposium today, advertising and blogging, and a rainy morning

  1. chuck_smith

    Ian, I hear ya on ads. I resisted for years but got Absorbed (or adsorbed) because I spoke with some other bloggers (Mish) who make serious money due to their high traffic. It may not be a business but blogs are parts of people’s lives and most readers want to see you be sustained somehow. I also accept donations for that reason–my site is free but if someone wants to help, why not? It’s the only other model other than subscriptions, which typically don’t work unless you’re selling stock/get-rich strategies.

    I think most readers are savvy enough to know the ads have nothing to do with the contents’ meaning (which are keyword algorithms) but disclosure is always a good thing. Plus anyone can buy/download ad blockers if they get tired of ads.

    Reply
  2. Ryan

    I agree with Chuck that most folks are familiar with how AdSense works. I only notice them when the pairings are odd, like ads for helicopter tours on stories about a helicopter tour crash. But certainly an expose on security alarms next to a security alarm ad could seem suspicious to the untrained eye. And the recent moves by the FTC to set up discosure guidelines for blogs will probably make scrutiny more common for anyone whose blog fills a journalistic niche.

    I don’t think you’d have any trouble finding advertisers, but managing more than a few could become more work than it’s worth. But set up only a couple of noticable page placements, and use long periods — quarterly, or annually if possible — and you could be in business.

    A “donate” button certainly couldn’t hurt!

    Reply
  3. IslandNotes

    It’s good that discussion of advertising on blogs is happening. Algorithmic methods coupled with “sponsored conversation”-malarkey of mercenary bloggers masquerading as journalizing “friends” is only going to advance to the detriment of sincere community discussion. Indeed, this scenario speaks to the worthiness of print and radio media.

    Reply

Leave a Reply to IslandNotes Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.