I’ve been a supporter of Olelo and the community media organizations on the neighbor islands since serving on the Olelo board for a term “way back when”. But let me argue against myself for a minute.
At that time, a bit more than 20 years ago, organizations like Olelo provided the only practical way of bringing personal or community viewpoints to a broader audience via video broadcasting. It provided the semi-pro video equipment needed to achieve “broadcast quality” programs, studio facilities for productions, training in their use, and one or more channels for them to be broadcast. It then supported trained producers who qualified to use their facilities and equipment. Bravo!
Today, the media landscape is very different. Even iPhones are capable of producing independent programming, and a range of consumer-priced digital cameras now offer video quality and features that used to cost tens of thousands to achieve. Video editing can be done on relatively inexpensive home computers, and even very sophisticated editing techniques are within reach of many consumers. YouTube and other video sharing sites offer anyone access to audiences far greater than Olelo’s regular programming provides (as Romeo’s 315,000+ viewers prove).
And then there’s the elephant in the room that binds the community access organizations and their cable television partners tightly together–and that’s the migration of consumers away from television programming provided via centrally administered “channels” to the free form consumer experience of online choice. An growing share of consumers are turning their backs on television, whether the major commercial networks or the plethora of cable channels.
Here’s a short column that tells the story (“TV is broken“). The author tells the story of traveling with his young daughter and trying to explain the experience of regular television. She’s used to going online for programming at home, and is confused by things like commercials, and ads for upcoming shows that are available for viewing now.
When the commercials are over, it is some live action teen show. She is not impressed.
“Can I choose?”, Beatrix asks. She’s still confused. She thinks this is like home where one can choose from a selection of things to watch. A well organized list of suggestions and options with clear box cover shots of all of her favorites. I have to explain again that it does not work that way on television. That we have to watch whatever is on and, if there is nothing you want to watch that is on then you just have to turn it off. Which we do.
I then do what I should have simply done in the first place. I hook up the iPad to the free hotel wifi and hand it to her. She fires up the Netflix app, chooses a show, and she is happy.
This, she gets. This makes sense.
And yet when I looked at the Olelo web site this morning, it is still operating in the old model. Classes prepare you to be “certified” to use their equipment in their studios, and offer training to edit with Apple’s Final Cut Pro, which has both complexity and capabilities beyond the needs or interests of most users. What does Olelo offer to the huge numbers of regular folks, young and old, who would like just enough training to edit their many videos for sharing on YouTube, Vimeo or elsewhere?
Olelo, like the cable companies, broadcast networks, and newspapers, appears to be well behind the curve in adapting to the new potentials being opened up by technology.
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Oh my word, someone finally gets it ! 😉
Yeah, but one thing that it offers to everyone is video documentation and broadcast of public meetings, local government hearings, etc…
Never discount the very large number of people who end up seeing something important and relevant on Olelo simply because they were channel surfing…
This is a very big part of Olelo Television. Olelo provides coverage of meetings from START to Finish.
Some of the meetings are better than Korean drama. The last city council meeting at Kapolei tells us how arrogant the city council members can become.
I don’t know how you can describe it as “the very large number of people who end up seeing something important and relevant on Olelo simply because they were channel surfin” when in reality the amount of viewers can be described as minimal at best as DCCA documents show:
http://hawaii.gov/dcca/catv/designation-of-peg-access-organizations/olelos-application-for-designation
Again, you may need to look at the least served communities to find the most important work in community access.
Keep in mind the demographic for uptake of new media – and don’t lose sight of the influence in legacy media … most people still get most of their information via TV ..
But your point is well taken, specially for the next generation.
Nowadays, the leading innovators are developing community broadband and media access – as you suggest, for the masses!
Digital Redwoods is a good example …
http://digitalredwoods.net/Main_Page
While I agree with the above argument that “many cable companies, broadcast networks, and newspapers appear to be well behind the curve in adapting to the new potentials being opened up by technology,” and that, yes, even Community Access stations are behind the times in this respect, it is difficult for small non-profit community-based organizations to concentrate on their growth potential when constantly facing down legislation attempting to dismantle their existing programs and potential for growth and innovation.
I would invite you to look at the Project YBEAM program at Akaku, as well as reiterate Sean McLaughlin’s mention of the Digital Redwoods program. As the Director of Project YBEAM, I can say with certainty and confidence that we are working diligently toward shifting our offered programs and services toward this new paradigm.
I would remind you, however, that existing programs at these facilities still offer services, training, equipment rentals and support at rates many citizens in Hawaii, and throughout the United States, would never be able to afford otherwise, all while fighting hard to preserve your access to your own public rights of way.
Olelo stuck to the old linear, analog model for way too long. In my opinion they attempted to become a mini “network” trying to control whose message dominated, including promoting their own agenda. While the rest of the world went digital, web-based and on-demand, they tried to maintain their “gate keeper” mindset. If they were really worried about serving the public vs protecting their own little fiefdom they’d have seen the light a long time ago.
I get more from watching Olelo than I get from the TV news and Star Advertiser. Bless all the volunteers who challenge the status quo.
Keith Rollman’s observation that ‘Olelo TV served as a viewpoint gatekeeper is highly accurate. My area of specialization is Hawaiian sovereignty. For 20 years I have watched Channel 53, NATV, broadcasting hundreds of sovereignty-pushing programs and virtually nothing to balance it. And I do mean hundreds — “First Friday” with the Trask sisters; A’o Pohaku Ku (Rodenhurst) with her husband “Lucky” and their two sons; Keanu Sai with his “Perfect Title” stuff; Hayden Burgess (alias Poka Laenui); more recently Lynette Cruz; zillions of one-sided panel discussions from the UH Center for Hawaiian Studies where every panelist is a sovereignty activist, etc. The only balanced program I recall was a panel on the Akaka bill produced by a friend of mine using her own equipment featuring two attorneys favoring OHA’s position (Sherry Broder and Colin Kippen) vs. two attorneys opposing the bill and defending unity and equality (Paul Sullivan and Bruce Fein).
Your basic premise is correct, that PEG?s are generally stuck with an old paradigm. On the other hand, it is still the only way to get on “television” at a price that most everyone can afford, granted you aren?t reaching millions, but you get to speak directly with your local community about issues that they care about. Besides, the media monopolies that control our public airwaves should be required to “pay” for the use of this public spectrum. Otherwise, maybe we should all become citizens of China.
The classes and the opportunity to take them are still valuable services of the public access TV services. No Internet tricks replace that.
Once a person learns to produce broadcast-quality video, or to operate a professional camera, they can use that skill in many ways. YouTube has not yet replaced TV. As to the paradigm of sitting down in front of a television while a program airs, TIVOing is replacing that, and it makes `Olelo programs as accessible as Internet programming. They also keep an archive of on-demand programs, hard to do on an iPad.
Finally, the video shot for `Olelo can be re-used. If you want to post it on YouTube, it can look great, as opposed to much of the home-made material commonly posted.
I think, Ian, you can appreciate that learning to compose a picture in the viewfinder (remember those?) of a still camera is both a skill and an art. It’s the same for video. Going through one of the PEG classes is not much different from going through a beginning, intermediate or advanced photography class. There is still a reason why there are classes and still things to learn if one wants to move past the home-movie stage.
I regularly speak to people who ask me if I’ve seen something on `Olelo. While not a big TV fan myself, I see its importance and power. Public access television always has its critics. It’s never possible to satisfy everyone. It has a large number of fans and viewers as well. Akaku shows that it can also grow and experiment at the same time.
‘Olelo is 10 years behind the cutting edge, and more. They still have yet to provide stereo to highlight our wonderful local musical talents. There has been no focus on internet technologies, though the board was informed 15 years ago that is the direction they should be headed in. They just got a Facebook page last year 🙁
Still spending large amounts of funds on non-TV promotions, and 1.2 million dollars in the last decade fighting transparency laws has turned them into a relic of the past. Perhaps they will turn it into a museum and give tours. 😀
As someone who has worked professionally in Documentary film and video for 30 years I haven’t had a TV in two years. It is as dead as morse code as a viable communication medium. My advice 2 those wanting 2 build community get an Android hand-held device and RTMF! Everything ones needs to know about “Professional” media production is on the internet! Cheaper than Public Access. Anyone that expects to learn community media from the people running PEG in Hawaii in this age of hand held journalism has left early, haven’t arrived, and don’t know they aren’t going to! Use ALL the money to set up free community wifi.
I think that anything taught at Olelo can also be found on youtube and more. The how to lessons on youtube can be done at home w/out wasting the time, gas or money in attending Olelo’s classes.
I like Olelo don’t get me wrong… they are a bit behind though.
Why is my comment awaiting moderation when a post posted after mine has already been moderated? Didn’t the first come, first served free speech ethos make it over the digital divide?
Not every item gets moderated.
If you’ve registered and had a previous comment approved, your later comments go through automatically.
I may go back later and review, but it means the “first come, first served” doesn’t always work.
-Ian
It did indeed. Musta just been a screening. Mahalo!
Hey, isn’t the whole purpose of PEG Access to let people create video for cable TV? If all you wanted to do was create stuff on your own to put on YouTube then yeah, you don’t need Olelo.
If you’re arguing that TV is dead, well you can’t really blame Public Access Television organizations for being part of the TV industry. It’s kind of inheriently linked.
Saturday Night Live has known what’s up for a long time. Mike Myers did Wayne’s World and demonstrated public access video production. A few years later Jimmy Fallon and Horatio Sanz portrayed a couple of college kids hosting an internet video show. Both of these are still viable ways to get your show in front of viewers, but it would probably reach a slightly different audience. The only difference is that your PEG Access provider will provide you with all the expensive equipment you need a very little cost. If I want to do a sophisticated internet show I have to buy all my own equipment.
I think the key shift here should be from “community access media organizations” to “community media training organizations”. There still seems to be a niche for training people.
In fact, this might be more than a niche. The new paradigm might be educational. In a fast-changing world, societies cannot invest in technology that turns into a pumpkin at midnight. Even within technology, as with the iPhone, the real shift is away from hardware innovation to constant transformation of software. This might signify a historic shift away from physical capital toward intellectual and cultural capital. Perhaps societies like Japan dominated by powerful construction industries and unions who have a penchant for big infrastructure projects that smack of the 19th century are at a disadvantage today, especially compared to dynamic, Internet-obsessed societies like South Korea. In the 21st century, as soon as the concrete is poured, a sense of buyers remorse sets in. You just bought a dinosaur….
In fact, film studies might be the major of the future. Here’s a 2005 article from the NYTimes:
http://www.nytimes.com/2005/03/06/movies/06vann.html
This might reflect a greater paradigm shift within education, which is the need for versatility. Students need to be trained to do projects independently on their lonesome, but also to collaborate on projects. Do universities really train students to be independent or collaborative? Perhaps neither.
Also, the idea of a college major becomes problematic. Does a future businessman really need four years of business courses? Or just four really good courses? Instead of majoring in just one field (e.g., sociology, philosophy, physics), might it not be better to minor in several? Professors might want to fill empty seats with warm bodies in their upper division courses in order to justify their budgets, but the trick might be to have more lower division courses in one’s department and actively recruit students.
The same might be true with vocational training in the community colleges. The best trade today, I’ve heard, is HVAC because the tradesman gets to learn multiple skills that are applicable across all disciplines. Perhaps more vocational disciplines could be created to encourage this kind of versatility.
And why can’t electricians go to a four-year college to get a BS in their trade? After all, how different is engineering in that respect? Of course, electricians use their hands more than engineers in their work, but so do artists, and one can major in the fine arts in college. Snobbery and conventionality might be an obstacle to change in academia.
Ian, one question that you did not ask, and which is the logical next step to questioning the obsolescence of public access cable stations, is the relevance of public television.
This was asserted in the NYT in 2008.
http://www.nytimes.com/2008/02/17/arts/television/17mcgr.html
One will note the contrast between the fate of PBS and of NPR.
In a way, this reminds me of Woody Allen. Once upon a time, there was Hollywood on one side, and Woody Allen in Manhatten. Along came Robert Redford with the Sundance Festival and the Weinstein brothers, and now there is an established independent cinema. Well, there’s more to it than that, and in some ways independent cinema is no longer a movement, it has been co-opted and perhaps even no longer exists. But that okay, even Woody Allen has evolved.
Interestingly, that NYT piece was written almost exactly four years ago, and it makes no mention of the Internet or of Netflix, the latter of which provides a lot of the BBC programming that the PBS used to telecast.
Recently, Civil Beat had an article on a tech conference at KCC, and John Temple wrote about how he was impressed at how rapidly things are changing. That’s scary, because if a four-year-old newspaper article on public television fails to mention commonplace competitors to PBS like the Internet and Netflix, I wonder what is coming down the pipe right now that will be a game changer(s).
http://www.civilbeat.com/articles/2012/02/27/15013-vitality-of-honolulu-tech-visible-at-unconferenz/
Also, Civil Beat is in some ways similar to NPR, with its focus on public affairs. For a brief time, CB flirted with sports coverage and other popular topics, if I remember, but I find that gone. Maybe that’s a step in the right direction. But perhaps some type of offbeat entertainment unavailable in the mainstream media might be in order for CB (although I don’t know what that could be). It could be that CB needs more breaking news and news reporting, because there is a synergy there with news analysis. All I know is that I don’t read other publications now, so when there is a natural disaster warning, I turn to CB and they are left flatfooted.