There’s an interesting new report available on the latest Pew survey of tablet and e-reader ownership.

According to a summary from the Knight Digital Media Center:

According to a new Pew report, tablets are more popular than e-readers, but the popularity of both device types is growing quickly. As of September 2013, 35% of Americans age 16 and older now own a tablet computers (up from 25% last year). Also, 24% own an e-reader device (up from 19% last year).

Pew also gathered data on cell phone and smartphone adoption in this research.

Devices marketed as tablets, rather than e-readers, tend to be costlier. So not surprisingly, Pew found that tablets are most popular among wealthier people. Half of people from households earning $75,000-$99,999/year own a tablet, as well as a whopping 65% of those from households earning over $150,000/year.

Other demographics with especially high tablet adoption rates include English-speaking Asian Americans (50%), college graduates (49%), and youth 16-17 (46%).

In terms of age, there’s an interesting gap in tablet adoption rates. Pew also found that 44% of adults 30-49 own a tablet — but this figure dips slightly to 37% for adults 18-29. However, Pew’s latest smartphone data shows a corresponding bump in smartphone adoption for adults 18-29 (compared to youth 16-17 and adults 30-49), perhaps indicating a slight preference in the 18-29 age group for smartphones over tablets.

The full report can be found here.