Kokua Market, which passed its 50th anniversary a couple of years ago, quietly closed its doors earlier this month, according to a statement posted on its website.
Kokua Market was the trade name of the Kokua Country Foods Cooperative, first registered to do business on December 11, 1970.
Surprisingly, there doesn’t seem to have been a peep in the news about the final collapse of this alternative local institution.
From its website:
For over 50 years, Kokua has filled a unique role on Oahu — thought and practice leadership in sustainable food systems; supporting small farms and food producers; and offering consumers a meaningful healthy alternative to corporate food merchandisers. Your board of directors is deeply grateful for your loyalty over the last half century. We could not have existed this long without your support.
Unfortunately, market forces today have rendered the co-op financially unable to continue under the present business model, at the present location. Regrettably, it is time — indeed, it is necessary — to stop the bleeding, step back, evaluate the alternatives, and decide whether there are other options. We will pursue that evaluation and make that decision as promptly and responsibly as possible.
After very careful consideration, the Board of Directors has decided to close Kokua Market at King Street this Saturday, September 9th at 5 p.m.
Supporters had gathered on July 8 in a last-minute attempt to generate the support necessary to keep the store afloat.
“Without community support, this event could be a “last hurrah” for Hawaii’s original natural foods cooperative,” organizers said in a press release.
After an earlier near-death experience in 2019, supporters had stepped up and raised more than $100,000 in a few days to keep Kokua Market in business.
This time around, though, it was too late. Covid, and “market forces,” had continued to take a toll over the past four years, leading to the difficult decision to close.
It’s really the end of an era. Kokua Market was grounded in the spirit of the 60s counterculture and its rejection of the corporate world.
We can only hope that it’s not the end of that vision of a community-owned, community-based, participatory and non-profit alternative.