A new free magazine dropped into our mailbox this week: One-Six, Kaimuki to Kahala.
It’s 8 x 10-1/2″ format, 80-pages, planned as a quarterly publication. The interior is full of profiles of area businesses, lots of photos, ads, plenty of color. I’m assuming the business profiles are paid advertisements. The masthead lists six “contributing writers” and two photographers.
It’s not on the high gloss stock that Honolulu Magazine is printed on. This uses sort of semi-matte, whatever its technical term. Different, but it still displays the colors well, in my view.
It joins an array of other advertising magazines put out by Oahu Publications, which also owns the Honolulu Star-Advertiser, MidWeek, The Garden Island (Kauai), Hawaii Tribune-Herald and West Hawaii Today (Big Island).
Meda is enjoying the descriptions of area businesses we have not been in before, and I would guess she’s not alone, so I imagine it will serve its purpose of driving new foot traffic into these places.
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Obviously geared to the loaded and fabulous East Enders 😉
Too posh for me.
Hey, Ian, see if Bill Mossman is listed somewhere as whatever.
Back in the 2000s I wrote for the Advertiser zoned supplements , sports, that were trying to compete with the Midweek zoning. There were a bunch of them and I wrote for most — Windward, Central (Mililani-Wahiawa), Town , etc. Bill ran them. He’s a good guy, but . . . all the pubs were put out by the same group of 6 or 7 people and that included the dining and I think, food ones. I found that One Size Does Not Fit all.
It’s much akin to our local radio groups with 4,5,6 stations together run by one GM, one Sales Manager, one Traffic person, etc.
I think the new iterations of both Midweek and the Star Advertiser have lost their heart. There’s not enough space to elaborate Mahalo, chip Davey
Good luck with ’16.’ It’s like Dick Couch . when I was at the Advertiser back in the 70s described the Sun Press– ‘a shopper.’
Very mammy-pamby writing by obviously-not-skilled storytellers but yes, serves a purpose. I didn’t know Brick Oven Pizza had opened in Kaimuki. Nice piece on Hapa Hale’s owner. Great photography. I’m curious if the story subjects have to pay to be profiled or commit to a certain amount of advertising. And too bad they can’t find some writers to give it the quality of Hana Hou.
oops. meant KAPA Hale! damn spellcheck!