We wandered into Antique Alley yesterday afternoon. It’s always an adventure. We were looking for one thing, and of course I found something else of interest.
Hanging somewhat randomly in the middle of the store was a single-page advertisement pushing for public support for increased tourism spending.
Check out the graphic, which lays out the relative size of the sugar, pineapple, and visitor industries in 1928. Tourism at that time brought in less than 10% of the income of agriculture.
The message was pretty simple. Spend more on advertising, and more tourists will come.
The sponsor: The Committee of 100. It would be interesting to find more about it’s membership.
In 1929, about the time the ad was probably published, there were only 22,000 visitors to the islands for the year. That number dropped by 50% over the next few years as the U.S. struggled with the Depression, but as we know came soaring back later. Tourism at that time had a relatively minimal footprint, and little effect on the daily lives of residents.
That’s no longer the case. This year–2018–it’s predicted that visitor arrivals will hit 9,500,000. But the message from the industry is still the same. Advertise more so that more visitors will come.
Back in 1978, then-Gov. George Ariyoshi was warning about the uncontrolled growth of tourism.
From an NBC report:
They are expecting three and half million tourists to hit the beaches of Hawaii this year, a record. Most spend fifty to one hundred dollars a day. They stay a week or two, and then go home. But some find it so delightful here that they want to move in to stay. The state’s population is growing at a rate twice as fast as the rest of the United States. Honolulu didn’t look like this a few years ago. It is growing up, spreading out, and has become more and more crowded, congested and difficult to live in. The state’s governor, George Ariyoshi, is very concerned.
Gov. GEORGE ARIYOSHI (Hawaii): When we looked at how fast we were expanding, when we looked at the tremendous development taking place in our community, we asked the question, if we went on a straight line projection on the same basis, what will happen? And the conclusion was, in 34 years, we will double the population of this state. If we double the population of this state, on the island of Oahu for example, where there has been a great deal of growth now, we would have to duplicate every structure that we have here, every hotel, every high rise. And some of us fear that that’s too much out here on this island.
I don’t think we fully appreciated his concerns at the time. That was our loss.





